TikTok Shop Profit Calculator
See what you keep from every order after TikTok Shop fees, creator commissions, GMV Max ads and free samples. Plus your break-even price, max commission and break-even ROAS.
Calculate your profit per order
Price
Product & fulfillment
TikTok Shop & creators
More TikTok Shop fees
GMV Max ads
Free samples
Spread across the orders you sell each month.
Refunds & other costs
Example: profit on a $50 product
The numbers the calculator opens with, worked out step by step.
A seller lists a product at $50 with a 10% coupon, so the buyer pays $45. The product costs $12 to land, 80% of sales come from creators on a 15% commission, and 30% of sales come from GMV Max at a 4x ROAS.
| Cost per order | Amount | % of $45 |
|---|---|---|
| Landed cost | $12.00 | 26.7% |
| Fulfillment | $5.50 | 12.2% |
| TikTok Shop referral fee (6%) | $2.70 | 6.0% |
| Creator commission (15% on 80% of sales) | $5.40 | 12.0% |
| GMV Max ads (30% of sales ÷ 4x ROAS) | $3.38 | 7.5% |
| Free samples (60 a month over 1,200 orders) | $0.85 | 1.9% |
| Refunds (3%) | $1.35 | 3.0% |
| Software ($300 a month over 1,200 orders) | $0.25 | 0.6% |
| Net profit per order | $13.58 | 30.2% |
That's about $16,290 a month at 1,200 orders. The price could drop to $28.90 before each order stops making money.
How to read your result
| Net margin | What it means | What to look at |
|---|---|---|
| 10% or more | Each order makes a healthy profit after every cost. | Room to raise commission or ad spend to grow faster. |
| 0% to 10% | Profitable, but small changes in returns, ads or price can wipe it out. | The break-even price and break-even ROAS. |
| Below 0% | Each order loses money. | The biggest cost lines first, usually landed cost, commission or ads. |
How the numbers are worked out
Every figure comes from what you enter. Nothing is pulled from your shop.
- Collected per order
selling price − coupon. This is the base for the referral fee, commission, ads and refunds. It assumes free shipping for the buyer.- TikTok Shop fees
- Referral fee on what the buyer pays, plus any Smart Promotion or separate processing fee you add. Most US categories are 6%. Some jewelry, pre-owned and collectible categories are 5%. Eligible new sellers can get 3% for a limited time.
- Creator commission
collected × commission × sales from creators. Orders with no creator pay no commission.- GMV Max ads
collected × sales from GMV Max ÷ ROAS. Only the sales your ads drive carry ad cost, so a 4x ROAS on 30% of sales costs 7.5% of each order on average.- Free samples
samples × (landed cost + sample shipping) ÷ orders per month. Samples are a real cost of affiliate sales, so they're spread across the orders they help drive.- Other costs
- Add as many as you need. A
% of pricecost scales with each order, a$ per ordercost is added to every order, and a$ per monthcost is divided across monthly orders. - Break-even
- The lowest price, highest commission and lowest ROAS you can run before an order stops making money, with everything else unchanged.
TikTok Shop profit FAQ
Quick answers to what sellers ask most.
What fees does TikTok Shop charge US sellers?
The main fee is a referral fee on what the buyer pays, excluding tax. Most US categories are 6%, and some jewelry, pre-owned and collectible categories are 5%. Eligible new sellers can get 3% for a limited time. There are no monthly, setup or listing fees. Rates change, so confirm yours in TikTok Shop Seller Center.
Is payment processing included in the referral fee?
Most guides say the US referral fee already covers payment processing for domestic orders, while a few list a separate 2 to 3% charge. Leave the separate processing field at 0 unless your settlement statement shows it as its own line.
How do free samples affect my profit?
Every sample costs a unit of product plus shipping. The calculator adds up a month of samples and spreads that cost across the orders you sell that month, so you can see what samples cost per order.
How is GMV Max ad cost calculated?
Only the orders your ads drive carry ad cost. The calculator multiplies the amount collected per order by your share of sales from GMV Max, then divides by your ROAS. For example, a 4x ROAS on 30% of sales costs 7.5% of each order on average.
What is a good profit margin on TikTok Shop?
It depends on your category, price point and how much you spend on creators and ads. The calculator flags anything under 10% as a thin margin and anything below zero as losing money. Use the break-even numbers to see how much room you have on price, commission and ROAS.
Disclaimer
This calculator only provides estimates based on the information you enter. Actual profits, GMV and creator results may vary depending on other costs and factors it doesn't account for, including chargebacks, withdrawal fees, warehousing, taxes, payment timing and changes to TikTok Shop fees or policies. Fee presets reflect published TikTok Shop US rates and may change. Always confirm current rates in TikTok Shop Seller Center. This tool is not financial or accounting advice.
Now run that math at scale.
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