What's new
Product launches, feature releases, and updates from the team building Cruva.
Introducing the AI Sample Filter and Swipe Mode
Search Sample Requests in plain English, then review the matches in Swipe Mode with creator videos, performance data, and one-swipe approve or reject.
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Introducing Carousels
Photo carousels are shoppable and they sell, and Cruva now tracks them next to your videos: their own page under Content, a format filter in AI Search and Social Intelligence, and campaigns that count them toward creator payouts.
Introducing AI content exclusion for GMV Max
Cruva flags the creator videos TikTok labels as AI-generated and takes them out of your GMV Max delivery. Pull them by hand, catch them in a moderation scan, or set an exclusion rule that keeps clearing them in the background.
Introducing Workflows
A drag-and-drop builder for creator outreach that has more than one step. Set a trigger, add branches, delays and wait-until conditions, and let the flow react to what each creator does.
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