Sebastian Nelson is a seasoned entrepreneur who quickly recognized the potential of TikTok Shop when it launched in 2023. He immediately committed to the platform, developing unique products and brands tailored for TikTok’s vibrant marketplace. With a passion for leveraging social media to sell goods, Sebastian has achieved remarkable success, selling multiple six-figures on TikTok Shop and engaging thousands of affiliates to maximize product visibility. His insightful approach to online retail has not only garnered tens of millions of views but also transformed the shopping experience for brands and consumers alike.
Samuel Strong is a technologist and engineer with a deep background in large-scale systems design, data automation, and AI infrastructure. A UCLA Computer Science graduate, he has worked on advanced machine learning initiatives with NASA JPL and led the development of scalable, high-performance systems powering Cruva's automation engine. Renowned for his precision and problem-solving ability, Samuel ensures every aspect of the platform runs seamlessly — earning him the internal nickname "developer Sam" for his relentless drive to make complex systems work flawlessly.