Request usage rights
License creator videos (for a fee) to run them as Meta Ads.
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Usage rights let you license a creator's video so you can run it as an ad. Cruva helps you request rights, pay the creator, and track the licensed content in one place.
What you can do
- Request usage rights on specific creator videos, for a fee you set.
- Track requests through Requested → Pending Payment → Active → Expired.
- Build a library of Licensed Content you can push to Meta Ads (Facebook & Instagram) or download.
Request rights
- Find the video on the Videos page and choose Request Usage.
- Set the license terms and fee, and send the request to the creator.
- Once the creator accepts and the fee is paid, the content becomes Active in your Licensed Content library.
Usage rights is available on the Scale plan and needs your TikTok Shop connected (plus a Meta account to run the licensed content as ads).
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